© James Brittain - Balnea Spa
Balnea’s new brand image
An exciting new chapter is opening for BALNEA spa + réserve thermale in Bromont, with a revamped brand image this spring and more exciting news coming on May 5.
Nestled in the mixed forest of the Eastern Townships, BALNEA has earned a reputation as an outstanding destination where people reconnect with nature. With its dual vocation as a day spa and a destination spa, guests can enjoy either a one-time wellness experience or immersive stays at the spa’s hotel, formerly called the Beatnik Hotel but now renamed the Balnea Hotel to signal a seamlessly integrated spa and hotel experience. In addition to the rooms added during its 2025 expansion, a new 15-room premium pavilion will open in 2026, bringing the total to 45 rooms. True to its heritage as an outdoor activity centre, BALNEA’s approach is grounded in surrendering to nature.
© Jouvence
A new lodge opens at Jouvence
Located inside Parc national du Mont Orford on the shores of Lake Stukely, Jouvence – a resort offering a wide range of accommodations and activities – will unveil its new lodge in summer 2026. The completely rebuilt facility will cater to adults only with accommodations, dining, meeting rooms, and relaxation areas under one roof in a fully accessible LEED-certified building.
With 42 rooms, five meeting rooms, a bistro, a dining room with a patio, and spacious common areas, the lodge is tailored to the needs of couples, groups of friends, and business travellers looking for a nature getaway. And in keeping with the mission of this social economy enterprise, the project will help fund nature classes, community organizations, and the sustainability of the site.
© Escapades Memphrémagog
New experience on the Grand Cru
Starting in summer 2026, visitors can hop aboard for a brand new immersive experience on Lake Memphrémagog with Escapades Memphrémagog. Available rain or shine, two cruises – Lever l’ancre (Raise the Anchor) lunch or dinner cruises, and Prendre le large (Set Sail) evening cruises – will plunge passengers into a world at the intersection of reality and imagination.
This multisensory experience, the first of its kind in Canada, was developed in collaboration with Québec-based company FLO4T. The stories, legends, and mysteries of the region come alive through a combination of animated illustrations, original soundtracks, and spectacular visual effects. It’s an opportunity to discover Magog and its natural surroundings from a new vantage point, all while relishing a gourmet menu featuring regional products, enjoying musical performances, and admiring the lake’s iconic landscapes.
© Parc de la Gorge de Coaticook
Eco-habitats and a new all-season space at Parc de la Gorge de Coaticook
In Coaticook, the summer of 2026 will mark a milestone for Parc de la Gorge de Coaticook with the inauguration of Eco-habitats and a four-season public building.
The eight eco-friendly mobile accommodations are inspired by the four elements – Earth, Water, Fire, and Air – and are designed to blend into the landscape for an immersive forest experience. Grouped into four themed villages, each unit features two double beds, a kitchenette, and an outdoor fire pit. The rate includes access to the park’s trails and activities, except for Foresta Lumina.
Also new this summer is an all-season space with an indoor skating rink, a 60-person capacity multipurpose room, and a professional kitchen. This major new addition will enhance visitor experience and support community activities all summer and winter long.